Think of these properties as affordable luxury options that work in both cities and resort destinations. The brand operates in a bit of purgatory between the upscale spectrum of Hilton Hotels & Resorts and the luxury segment commanded by Waldorf and LXR. TPG's takeaway: This is essentially the JW Marriott of the Hilton brand family - but not just because they are both named after their respective founders.
We are the destination of a new generation of smart luxury travelers for whom life, business and pleasure seamlessly intersect." We offer access to a world of infinite connections, intuitive services and inspired experiences along our guests' journeys. Smart luxury is at the core of everything Conrad Hotels & Resorts does. Hilton's pitch to hotel owners and developers: "Never just stay. MELANIE LIEBERMAN/THE POINTS GUYĤ4 hotels and resorts across 22 countries and territories Smaller, high-end brands such as Aman and Capella appeal to ultra-luxury connoisseurs who don't mind cash rates.Īgua Viva. Regis and Ritz-Carlton brands as well as Accor's Raffles. The brand faces tough competition in the points world from Marriott's St. Although it stands out for its place in history, Waldorf is no longer a big fish in a small pond of luxury hotel providers. A wide array of historical figures and celebrities - from Winston Churchill to Frank Sinatra to Paris Hilton - have stayed (or lived) at the original Waldorf in New York City. TPG's takeaway: Waldorf is one of the hotel brand grand dames. With a fresh, modern expression of its rich, authentic legacy, Waldorf Astoria provides guests the exceptional environment and the personalized attention of True Waldorf Service that creates unforgettable experiences for our discerning travelers." Hilton's pitch to hotel owners and developers: "In landmark destinations around the world, Waldorf Astoria Hotels & Resorts reflect the culture and history of their extraordinary locations. Waldorf Astoriaģ2 hotels and resorts located across 15 countries and territories You've come to the right place for a crash course in Hilton brands. It even boasts a timeshare arm with Hilton Grand Vacations. The Hilton brand spectrum also ranges from ultra-luxury - with its Waldorf Astoria collection - to the more affordably priced, extended-stay brand Homewood Suites.
The McLean, Virginia-based company also tends to favor organically launching hotel brands as opposed to acquiring them from existing companies. While Hilton might be Marriott's chief rival in the hotel arena, it follows a different ethos when it comes to its brands.įor starters, Hilton's brand line-up is a lot smaller, with only 18. TPG will spend the next few months examining each of the major hotel companies and their many brands, starting today with Hilton. Meanwhile, Paris-based Accor clocks in at more than 40 brands. For instance, Marriott International ended up with 30 brands following its 2016 takeover of Starwood Hotels & Resorts. It can be confusing to decipher distinct brand identities when individual hotel companies have so many. Think hotels have too many brands? You're not the only one.
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